McMillan Group was responsible for designing the treatment of the space and interactive exhibits at the Time Warner Center in New York City. At the entry, guests experienced an elevator ride with interior "surrounded by movie stars and animated characters" from the Warner Brothers stable, guests emerged into a multi-layered theater and 10,500 sq. ft. of gallery space.
This is a visualization of a contextual crystal where projection, sound and archival objects from just released films were integrated into an interactive place where guests learned about making movies.
Exhibit content represented Time Warner companies including: Warner Brothers Movie Studio, CNN, Time Life Publishing and AOL. Content was designed to change based on new releases of the artists and productions from Time Warner's companies.
This is a visualization representing the Harry Potter movies where guests became part of the movie
by using interactive movie props to "play Quidditch" or get renamed by the special effects floating "Sorting Hat."
On the centerpiece surround walls, McMillan Group added layers of content and a variety of tactile and digital interactions for the “Our Time” gallery where current movies and publications were presented.
McMillan Group created conceptual exhibit design for the public interactive Center at the Time Warner headquarters as a New York City destination. We designed the interactive exhibits and worked closely with a larger design team to coordinate the video, way finding, technical and architectural elements of this center. Content for the exhibits was developed with both the core creative team and our interviews with Time Warner companies including: entertainment, publishing or communications.
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