TechnoLab at EPCOT Center

Designing for a Corporate Brand on Vacation

CRADLE OF CHRISTIANITY

MUSEUMS

AMARNA

McMillan Group designed the GE Corporate brand exhibit - on vacation in Walt Disney World.

McMillan Group created a central lab to unify all of GE’s technologies and applied to products at satellite interactive displays.

At TechnoLab in Epcot, GE Healthcare is represented with interactive displays of MRI and Ultrasound machines.

At TechnoLab in Epcot, GE Aircraft is represented within a 14’ aircraft engine and interactives to explore GE engines.

At TechnoLab in Epcot, GE Plastics is represented by guests testing plastic bumpers and Lexan windows.

Within the GE TechnoLab theatre guest participate in live shows on technology represented by interactive props.

McMillan Group designed and managed production for the GE sponsored TechnoLab exhibit at Epcot including: central theatre, stage set, interactive props and concept scripts for the live shows. We also designed eleven custom interactive satellite areas representing six GE Businesses.

One of many satellite interactive exhibits with applied technology was GE Healthcare, representing how MRI and Ultrasound machines work using real diagnostic imagery and interactive interfaces.

This GE Aircraft exhibit is represented by a 14’ diameter aircraft engine nacelle as an icon for new GE-90 aircraft engine technology with choices

of interactive content, layered for audience interest to learn about, and simulate, flying with GE engines.

McMillan Group managed production of five main subcontractors and twenty vendor companies to complete this project at Epcot. Here guests used a weight drop interaction to compare the effect on GE plastic bumpers vs. metal car bumpers or use a crank to bat a baseball into an unbreakable GE Lexan window.

The lab concept was brought to life in this forty seat theatre presentation with live shows exploring basic underlying scientific principles of heat, energy and efficiency with props for audience participation.

The exhibit design of the "TechnoLab" Innoventions exhibit at Epcot in Walt Disney World, Orlando, FL, sponsored by GE, represents "how" GE brings good things to life. At the GE exhibit, McMillan Group created the story of a central lab concept and explored basic underlying scientific principles of heat, energy and efficiency as applied to the latest technologies that GE has developed to unify six diverse GE Businesses, displayed as satellite exhibit units. Through a variety of delivery methods, layering of information and personalized choice based on interest, McMillan Group designed custom interactives where guests could explore GE's technologies in entertaining and educational ways, creating a memorable experience and a unique Brand connection with GE. A big Brand - "on vacation."

“McMillan Group’s work on the GE Innoventions exhibit at Epcot was outstanding. It told a complex story about GE’s many capabilities in a way that was simple, accessible and entertaining. Everyone who saw it said it was the best exhibit at Innoventions."

Richard Costello, Manager of Corporate Marketing & Communications, GE

McMillan Group Inc. 25 Otter Trail, Westport CT 06880 203-227-8696

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