Pulling a Service Company Together With a Deconstructed Form
Sikorsky - Aftermarket
McMillan Group represented Sikorsky - Aftermarket as a a large iconic, deconstructed walk through version of an aircraft fuselage form with product and media displays to focus on what their service capabilities are as well as harmonizing with the actual aircraft on display in the exhibit.
Products were displayed with a backdrop of projected images on the interior of curved hull walls with a monitor mounted in front of curve to show more detailed content. McMillan Group art directed the video presentations for the products.
The exhibit was designed as a modular display system. Any scale or type of product can be fit into this system with a variety of display shelves, media and graphic support.
Sikorsky - Aftermarket is an aviation service capability of Sikorsky Aircraft Corporation. They had considered themselves “unsexy” at trade shows compared to the visual impact of the overall Sikorsky exhibit including three large helicopters on display. McMillan Group elevated the aftermarket services to be of equal importance at Heli-Expo by creating a strong presence on the trade show floor. We were responsible for: exhibit, interior, graphic and lighting design as well as video art direction.
"We wanted to let you know that we have received nothing but positive feedback on the Sikorsky - Aftermarket hulls. Everyone thought they were such a great idea on how to tell the service story and are already thinking of ways to utilize them for future shows.
The design and fabrication turned out exceptional and I would not expect anything less from such a stellar team. Thanks again!”
Heather Greco, Marketing Communications, Sikorsky
