These BMX riders performed live at each of the multi-city NEC Play Tour events that McMillan Group designed. The banner logo was also designed by us for the event and promotion materials.
This aerial rendering illustrates the design plan with large scale graphic murals creating identity and mass up high, defining the perimeters of the exhibit.
McMillan Group created the identity for the program along with a full graphic and way finding system used for the tour event.
Merchandise counters for the display of tour gear was integrated
into the exhibit design.
This is a closeup of the one hundred gaming stations and large overhead
mezzotint graphic murals.
The skate board ramp for the live performers was designed to be the centerpiece of the exhibit.
This 3D aerial rendering shows the 15,000 sq. ft of the Play Tour exhibit.
McMillan Group designed the NEC Play Tour Challenge for a fifteen city tour that placed cutting edge gaming technology into the hands of young gamers who competed amongst themselves while world-class skate boarders and BMX riders performed center stage. McMillan Group was responsible for the event and graphic design.
McMillan Group Inc. 25 Otter Trail, Westport CT 06880 203-227-8696