McMillan Group created a unifying theme for this HP exhibit that represented different hospital environments by using a central massive shaped wall that was open and inviting at eye level while expressing Brand strength overhead.
Bold, large scale graphics were used to promote Hewlett-Packard Medical Group's ad campaign. We used color themes to represent each individual modality.
Small workstation spaces emphasize the software vs. hardware solutions which were an important goal in the HP list of requirements for their healthcare audience.
Hewlett-Packard Medical Products Group (HP) is one of the world's largest suppliers of medical products. McMillan Group designed an exhibit that would unify all nine divisions into a cohesive image, save cost, allow expanded show activity in both number and size, and, most important to HP was to improve representation in their leadership position.
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