GE Healthcare - RSNA 2008. The lounge served as the initial discussion area with GE and their customers to determine their interests and subsequently their customized tour through the exhibit to meet with technical experts to answer questions.
GE Healthcare - RSNA 2007. This exhibit design includes a major central thoroughfare with flanking concierge stations. Customers met with GE guides at these stations and were directed to demos for their specific area of interest.
GE Healthcare - RSNA 2009. To manage traffic flow, whether a modality had large or smaller scale products, there were interactive reading stations throughout the exhibit to allow greater numbers of radiologists to engage with GE's technical information.
GE Healthcare - RSNA 2010. Products are all presented for easy access in demonstrations and are carefully lit to become the main elements of the exhibition. Surrounding messages carry the shows theme throughout the exhibit space.
GE Healthcare - RSNA 2010. A 40' high resolution LED screen was strategically located on the exhibit aisle featuring regular presentations as well as interviews that were broadcast live as webcasts and on GE Healthcare's TV station.
GE Healthcare - RSNA 2010. The women's healthcare product suites are designed with a more human approach and spa like treatment.
GE Healthcare - RSNA 2011. Lounge areas are liberally placed throughout the exhibition space to promote conversation and personal interactions with customers.
GE Healthcare - RSNA 2012. There are a wide variety of demos integrated into the design such as the full scale imaging units in the center and the touch screen on the left. The design created connections to the products that let the customers interact with options based on their choice of learning preference.
GE Healthcare - RSNA 2012. The lobby of the executive conference area is treated like a high end art gallery, displaying images produced from GE Healthcare diagnostic products.
The next few images are examples of different product and demo areas McMillan Group created for each of the thirteen GE Healthcare modalities over several years. The overall exhibit design is based on the GE Corporate exhibit architectural standards that we established to ensure Brand consistency. The product areas change due to the type of modality and with product advancements but all reflect a consistent design treatment that is integral to the Brand standards.
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