McMillan Group created the exhibit design program and subsequent architectural exhibit standards for GE worldwide. These guidelines rely on pre-planned modular configurations with a vocabulary of forms that express GE's strong Brand image in creating display, presentation and meeting areas while utilizing clean lines and precise details.
This is an example of how McMillan Group's design of GE's exhibit graphic standards
was used to plan the position of the GE Monogram and GE Business name from
approaching points of view with a graphic hierarchy system to achieve readability from
Many corporations provide only 2D graphic guidelines, but the graphic standards McMillan Group established for GE provided detailed direction to apply the Brand to 3D spaces maintaining consistency for all dimensional applications.
Using proportions of the Golden Mean as the foundation of all GE exhibits and events, McMillan Group created a visually balanced constancy of forms and spaces that resolved
the issue of non-centralized design sources.
Based on the GE exhibit standards created by McMillan Group, designers for GE Wind Europe created this stand at the Energy Expo.
Consistent with the GE exhibit standards, designers for GE Wind Europe created a comfortable hospitality suite, nicely detailed for the good care and feeding of customers.
The GE pavilion at the Beijing Olympics, created by Auditoire in Paris, applied a
precise execution of the GE exhibits standards in a highly interactive destination
for a diverse audience.
McMillan Group applied the GE exhibit standards they created to GE Healthcare's
45,200 sq. ft. exhibit at the RSNA show in Chicago.
The challenge was to unify GE's multi-division corporate exhibit program and realize a 20% savings. Using the foundational Golden Mean design proportions, McMillan Group created exhibit design standards with a specific set of overall architectural forms that achieved the GE Brand image for a consistent look, but still allowed a degree of creative flexibility for each GE Business’s outsourced designers to adapt to unique needs. Our design solution for the GE cost effective global exhibit program saved more than 20% with: lighter materials to save on shipping and drayage, pre-designed exhibits to save on planning, and an increase in usage requiring less exhibit construction.
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