BMW of North America

Proprietary Exhibit System Builds on BMW Global Standards

HEWLETT-PACKARD

CORPORATE EXHIBITS

ALCON

Proprietary exhibit system built on the BMW global Brand standards

BMW's identity, quality and precision are expressed through use of materials, form and color.

Simple backgrounds provide the energy and format to display the stars of the show, BMW's vehicles.

McMillan Group created integrated lighting towers to provide high quality lighting to best display the BMW vehicles.

Choices in accessories and finishes were presented in well-lit and integrated display cases in the BMW exhibit.

McMillan Group designed a lightweight exhibit system engineered to meet BMW’s challenge of reduced installation time and a 60% reduction in weight to dramatically

save on shipping costs for its North American auto show program.

McMillan Group designed this modular exhibit system to achieve a similar look to the BMW design Brand standards established in Germany for trade fairs and showrooms.

Carefully integrated lighting and graphics allowed for an optimal presentation of vehicles and product promotion.

McMillan Group's design maintained clean simple lines with back and edge lighting to present the Brand related products, creating an exhibit with the desired retail look requested by BMW.

McMillan Group was challenged with adapting to the BMW exhibit program in Europe and at the same time improving: aesthetics, logistics costs, organization of product display, lighting of vehicles and graphics quality. The changes provided BMW with a fresh look that reflected the precision and energy of its vehicles, cost effective and consistent with the global Brand.

McMillan Group Inc. 25 Otter Trail, Westport CT 06880 203-227-8696

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